Brand Guidelines
Everything you need to represent Arizona Christian University consistently, confidently, and on-brand.
Our identity is more than a logo and a color. It is how we show up in every email, flyer, and post. Use these standards so that wherever ACU appears, it looks and sounds like one consistent, caring voice.
Campus groups, clubs, teams, and individuals must get prior approval from the Marketing Department before using the ACU name, logos, or brand. Reach out early and we will help you get it right.
Logos & Marks
Download the correct logo for your unit. Preview each mark on light, dark, and brand backgrounds before you place it.
Primary Brand Logos
University Seal Full Color
University Seal Grayscale
University Seal Red
University Seal Black
University Seal White
Horizontal Full Color Light
Horizontal Full Color Dark
Horizontal Grayscale
Horizontal Black
Horizontal Red
Horizontal White
Vertical Full Color Light
Vertical Full Color Dark
Vertical Full Color Grayscale
Vertical Full Color Black
Vertical Full Color Red
Vertical Full Color White
Wordmark Full Color Light
Wordmark Full Color Dark
Wordmark Full Color Black
Wordmark Full Color Red
Wordmark Full Color White
Triangle Full Color
Triangle Grayscale
Triangle Black
Triangle Red
Triangle White
Athletic Brand Logos
Bird Head w/ACU Full Color
Bird Head Full Color
Bird Head Red
Bird Head Black
Bird Head White
Bird Head Grey
Bird Body w/ACU Full Color
Bird Body Full Color
Wordmark Full Color
Wordmark Red
Wordmark Black
Wordmark White
Wordmark Grey
Acronym Full Color
Acronym Full Color White
Acronym Full Color Red
Acronym Red
Acronym Black
Acronym White
Acronym Grey
Unit Brand Logos
Westphal Athletic Fund Full Color
Westphal Athletic Fund Grayscale Dark
Westphal Athletic Fund Grayscale Light
Color
Click any value to copy it. Our named brand colors carry both on-screen values (HEX, RGB) and print values (CMYK, Pantone). The Web Only set are digital UI tokens used in the website — screen use, no print equivalent. Desert Mesa is our anchor red.
Primary
Neutrals
Tints
Accents
Web OnlyScreen only
Typography
Proxima Nova leads, paired with serif and body companions. Montserrat is our open web font for anywhere Proxima Nova can’t go.
Proxima Nova (including Condensed), Kulturista, and Adobe Garamond load from ACU’s Adobe Fonts kit and render natively here. If the kit is ever blocked, specimens fall back to the substitutes shown. Montserrat is always available.
Primary Typefaces
Proxima Nova
ACU's primary display typeface. Use for titles, headlines, and headers.
Open Sans
For body copy and larger volumes of content. Pairs with Proxima Nova for headlines.
Kulturista
For subheaders where a serif is appropriate. Adds warmth and contrast against sans-serif headlines.
Adobe Garamond
Primary body copy serif font.
Type Hierarchy
Web Font
Montserrat
