Build Skills That Open Doors Across Every Industry

Business touches everything, from healthcare systems to tech startups, nonprofits to global corporations. ACU’s Bachelor of Science in Business Administration gives you a comprehensive foundation in how organizations operate, grow, and succeed. You’ll graduate ready to lead teams, launch ventures, or manage resources with confidence and integrity.

What sets ACU apart? You won’t just study theory. Through case studies, business simulations, and hands-on projects, you’ll apply what you’re learning to real organizational challenges. Our faculty bring industry experience into the classroom and invest personally in your growth. With a 17:1 student-to-faculty ratio, you’ll build relationships with professors who become mentors long after graduation.

This program is designed for students who want more than a credential. Whether you’re drawn to the fast pace of marketing, the people-focused work of management, or the innovation of entrepreneurship, you’ll find your path here. The curriculum builds competencies employers value most: analytical thinking, clear communication, financial acumen, and ethical decision-making.

You’ll also gain something many business programs overlook: a framework for leading with integrity. ACU integrates a Biblical Worldview throughout your studies, helping you think critically about business ethics, stewardship, and your responsibility to serve others through your work. This isn’t an add-on. It’s woven into how we teach accounting, marketing, management, and every other discipline.

Choose from three concentrations to focus your degree: Entrepreneurship for aspiring founders and small business owners, Management for future organizational leaders, or Marketing for those passionate about connecting products and services to the people who need them. Each pathway builds specialized skills while maintaining the broad business foundation employers expect.

BIBLICAL WORLDVIEW INTEGRATION

See Business Through a Biblical Lens

Every business decision carries ethical weight. At ACU, you’ll learn to recognize those moments and respond with wisdom rooted in timeless principles.

A Biblical Worldview doesn’t limit your thinking—it expands it. You’ll explore questions that purely secular programs often skip: What does stewardship mean for financial decision-making? How do you lead teams in ways that honor human dignity? What responsibilities do businesses have to their communities?

Here’s how this framework shapes your learning:

In Accounting and Finance, you’ll study financial principles alongside Biblical concepts of stewardship and honest reporting. You’ll understand that numbers tell stories about trust, responsibility, and the resources entrusted to organizations.

In Marketing, you’ll examine the ethics of persuasion, truth in advertising, and how to serve customers rather than manipulate them. You’ll learn to build marketing strategies that create genuine value.

In Management, you’ll discover leadership principles that prioritize serving others over self-advancement. You’ll study organizational behavior through the lens of how people are designed to flourish and contribute.

In Business Ethics, you’ll work through complex scenarios using frameworks grounded in Biblical truth, preparing you to navigate real-world dilemmas with clarity and conviction.

This approach produces graduates who don’t just succeed professionally—they lead with integrity and make workplaces better for everyone around them.

CAREER PATHWAYS & OUTCOMES

Where Business Administration Graduates Work

A business degree opens remarkable career flexibility. ACU graduates work across industries in roles including:

• Human Resources Manager – Recruit talent, develop teams, and shape organizational culture
• Marketing Coordinator or Manager – Plan campaigns, analyze consumer behavior, and build brand awareness
• Financial Analyst – Evaluate investments, forecast performance, and guide organizational strategy
• Operations Manager – Oversee daily functions, improve efficiency, and manage resources
• Sales Manager – Lead sales teams, develop client relationships, and drive revenue growth
• Small Business Owner – Launch and grow your own venture with the skills to manage every aspect
• Bank Manager or Loan Officer – Serve clients with financial products and manage branch operations
• Management Consultant – Advise organizations on strategy, operations, and growth
• Nonprofit Administrator – Apply business skills to mission-driven organizations
• Account Manager – Build long-term client relationships and deliver solutions

Skills You’ll Develop

Technical Skills: Financial statement analysis, marketing research, data interpretation, business software proficiency, project management

Professional Skills: Strategic planning, team leadership, professional communication, negotiation, problem-solving

Character Strengths: Ethical decision-making, integrity under pressure, stewardship mindset, service-oriented leadership

Graduate School Preparation

This degree prepares you for MBA programs, law school, or specialized master’s degrees in fields like finance, marketing, or organizational leadership.

CURRICULUM OVERVIEW

What You’ll Study

The B.S. in Business Administration provides a comprehensive foundation covering all functional areas of business, plus specialized depth through your chosen concentration.

Choose Your Concentration:

Entrepreneurship – For students interested in launching ventures, joining family businesses, or bringing innovation to existing organizations. You’ll complete an entrepreneurial audit with a real business, develop a new venture business plan, and learn to evaluate opportunities in franchising, independent contracting, and startups. Key courses include Entrepreneurship, Small Business Management, and Principles of Leadership.

Management – For future organizational leaders who want to develop and lead teams effectively. You’ll study human resources, organizational behavior, and strategic management while building skills in recruiting, employee development, and performance management.

Marketing – For students passionate about understanding consumers and building brands. You’ll learn advertising, social media marketing, consumer behavior analysis, and marketing research methods. Courses include Selling and Sales Management, Advertising & Promotion, Social Media Marketing, and Marketing Research.

Experiential Learning

Beyond classroom instruction, you’ll engage with real business challenges through case studies, simulations, team projects, and opportunities to work directly with entrepreneurs and business professionals.