Bachelor of Science (B.S.)
Master the art and science of reaching customers—from consumer behavior to digital strategy—through a Biblical Worldview
Full Marketing Toolkit
Six specialized marketing courses covering every major discipline.
Digital & Social Media
Dedicated coursework in social media marketing strategy.
Consumer Psychology
Understand why people buy and how to reach them effectively.
Marketing Research
Learn to gather and analyze market data for strategic decisions.
ACU’s Marketing concentration is designed for students who want to understand how organizations identify, reach, and serve their customers. Built on the same comprehensive 39-credit business core that all business students share, this concentration adds 18 credits of focused marketing coursework covering consumer behavior, advertising, social media, sales management, marketing management, and marketing research.
This isn’t a surface-level introduction to marketing—it’s a deep, six-course immersion. You’ll study why consumers make the decisions they do, how to craft advertising and promotional campaigns, how to leverage social media as a strategic tool, how to manage sales teams and client relationships, and how to conduct and apply marketing research to real business problems.
Every marketing course requires Principles of Marketing as a prerequisite, which means you’ll build progressively from foundational concepts to advanced applications. Combined with the business core’s coverage of accounting, finance, management, economics, law, and ethics, you’ll graduate as a well-rounded business professional with deep marketing expertise.
Consumer Behavior
Understand the psychological, social, and cultural factors that influence consumer decision-making. You'll learn to analyze buyer behavior and apply those insights to marketing strategy.
Advertising & Promotion
Learn to plan, create, and evaluate advertising and promotional campaigns across traditional and digital media. You'll develop skills in messaging, media planning, and campaign analysis.
Social Media Marketing
Develop strategic skills for using social media platforms as marketing tools. You'll study content strategy, community management, analytics, and the rapidly evolving digital landscape.
Sales Management
Understand the sales process from prospecting through closing and relationship management. You'll learn to build and manage sales teams, set targets, and develop client relationships.
Marketing Research & Strategy
Master the tools and methods of marketing research—surveys, data analysis, and market segmentation—and learn to translate research findings into actionable marketing strategy.
Marketing has the power to inform, persuade, and shape culture. At ACU, you'll develop a Biblical framework for thinking about the ethical responsibilities that come with that power. This isn't about avoiding certain tactics—it's about understanding your role as a communicator and steward in the marketplace.
Truth in Advertising
Examine the ethics of persuasion, claims, and representation in advertising through a Biblical commitment to truth-telling. You'll learn to craft compelling messages that are both effective and honest.
Marketers known for integrity build brands that earn long-term consumer trust.
Human Dignity in Marketing
Explore how a Biblical view of human dignity shapes how you think about target audiences, data collection, and consumer manipulation. You'll develop an ethic of respect for the people you're trying to reach.
Professionals who see customers as people—not just data points—create marketing that resonates and lasts.
Stewardship of Influence
Consider the cultural influence of marketing and your responsibility as a steward of that influence. You'll examine how marketing shapes values, desires, and social norms.
Marketers who think critically about their cultural impact bring a distinctive perspective to any organization.
Serving Through Business
Explore how marketing can serve genuine human needs rather than merely create artificial demand. You'll develop a framework for marketing that contributes to human flourishing.
Professionals who connect marketing to real value creation build careers with lasting impact.
Core courses that define the Marketing concentration.
Marketing graduates work across industries—in agencies, corporate marketing departments, non-profits, startups, and freelance settings. The combination of a full business core and deep marketing expertise makes you competitive in a wide range of roles.
Marketing Manager
Plan and oversee marketing strategy, campaigns, and brand positioning for an organization.
Social Media Manager
Develop and execute social media strategy, manage brand presence, and analyze performance metrics.
Advertising Account Executive
Manage client relationships and coordinate advertising campaigns at an agency or media company.
Market Research Analyst
Gather and analyze data on consumers, competitors, and market conditions to inform business strategy.
Sales Manager
Lead sales teams, set revenue targets, and develop client acquisition and retention strategies.
Brand Manager
Oversee brand identity, messaging, and consistency across all touchpoints.
Digital Marketing Specialist
Execute digital campaigns across search, email, social media, and content marketing channels.
Graduate Study (MBA)
Pursue an MBA with a marketing emphasis or related advanced degree.
Marketing is everywhere, and most people don’t realize how much skill, strategy, and ethical judgment it requires. Our Marketing concentration doesn’t just teach you tactics. It teaches you to think strategically about how organizations connect with people, and to do it with integrity.
You’ll take six dedicated marketing courses that cover the full spectrum: consumer behavior, advertising and promotion, social media strategy, sales management, marketing management, and marketing research. All of that is built on top of the same comprehensive business core every ACU student completes—accounting, finance, management, economics, law, and ethics.
The result is a marketing professional who understands the full business picture, not just the marketing silo. That kind of versatility sets our graduates apart.
Ryan Lunsford
Chair, Department of Business Administration
For students who want to understand how organizations connect with people—and do it with strategy, creativity, and integrity.
Six Specialized Marketing Courses
Go beyond the basics with deep study in consumer behavior, advertising, social media, sales, management, and research.
Social Media Marketing
Dedicated coursework in social media strategy—one of the fastest-growing areas in the marketing profession.
Consumer Psychology
Understand the human factors behind purchasing decisions, giving you a competitive edge in any marketing role.
Marketing Research Skills
Learn to design studies, collect data, and translate findings into actionable marketing strategy.
Full Business Foundation
The 39-credit business core ensures you understand finance, management, and operations—not just marketing.
Ethics Integration
Business ethics and Biblical Worldview integration prepare you to navigate the ethical complexities of modern marketing.
Professional Writing
Dedicated professional writing coursework sharpens the communication skills every marketer needs.
Capstone Experience
The Business Capstone integrates everything you've learned into a culminating project that demonstrates your readiness.
Take the next step toward a business education that builds your marketing expertise, deepens your convictions, and prepares you to lead with integrity.