Bachelor of Science (B.S.)
A Concentration In
Marketing
An emphasis within the B.S. in Business Administration — learn how brands find, reach, and keep the people they serve.
Digital and Social
Social media marketing and advertising
Strategy to Research
Marketing management and marketing research
Six Focused Courses
18 credits across the full marketing function
Marketing is how organizations connect what they offer with the people who need it — and in a digital, social, data-driven world, good marketers are in constant demand. The Marketing concentration gives you a complete grounding in the field, from selling and advertising to social media, consumer behavior, and research.
On top of the full business core, you’ll add eighteen credits across the whole marketing function: Selling and Sales Management, Advertising and Promotion, Social Media Marketing, Consumer Behavior, Marketing Management, and Marketing Research. You’ll learn both the creative and the analytical sides of the work — and, framed by a Biblical Worldview, how to market with honesty and respect for the people on the other end of the message.
Sell and Manage Sales
Learn the principles of selling and how to lead a sales effort.
Build Advertising and Promotion
Plan advertising and promotional campaigns that reach the right audience.
Market on Social Media
Develop strategy and content for the social platforms where attention lives today.
Understand the Consumer
Study consumer behavior to grasp why people buy what they buy.
Manage the Marketing Function
Lead and coordinate marketing strategy across an organization.
Do Marketing Research
Gather and analyze the data that drives smart marketing decisions.
Marketing shapes what people want and how they decide — which makes honesty and respect more than nice-to-haves. A Biblical Worldview gives the field a clear ethic.
Truth in Persuasion
Marketing can inform or it can manipulate. A commitment to truth-telling draws the line — persuading honestly, representing products fairly, and refusing to exploit fear or insecurity.
Forms a marketer people can trust, building brands that last.
Respect for the Audience
Consumers are image-bearers, not targets to be exploited. Seeing them that way reshapes how you study behavior and craft messages — serving real needs rather than manufacturing false ones.
Grounds your marketing in genuine service to the customer.
Stewarding Influence
Marketing wields real cultural influence. Using that influence responsibly — for products and causes worth promoting — treats the work as a trust, not just a tool.
Anchors your career in promoting what's genuinely good.
Marketing skills are in demand across every industry — and the digital and analytical pieces are some of the fastest-growing roles in business.
Marketing Coordinator / Manager
Plan and run marketing campaigns and strategy for an organization.
Social Media & Digital Marketing
Build and manage a brand's presence across social and digital channels.
Advertising & Brand
Work in advertising, promotion, and brand development for agencies or in-house teams.
Sales & Account Management
Build a career in sales, sales management, and client relationships.
Market Research & Analytics
Gather and interpret the consumer and market data behind business decisions.
The Marketing concentration covers the whole field — creative and analytical, traditional and digital.
Digital-First Skills
Social media marketing and modern advertising prepare you for where marketing actually happens today.
Creative and Analytical
From advertising and content to consumer behavior and research, you build both sides of the discipline.
The Full Marketing Function
Six courses span selling, promotion, strategy, and research — a complete marketing foundation.
Marketing With Integrity
Learn to persuade honestly and serve customers, framed by a Biblical Worldview.
Already drawn to the Business Administration degree? Adding the Marketing concentration is simple.
Apply to ACU
Submit your application for admission to Arizona Christian University.
Start Your ApplicationChoose Marketing as Your Concentration
Tell your business advisor you want the Marketing track, and they'll map it into your plan.
Start With Principles of Marketing
Complete Principles of Marketing, the prerequisite for every upper-division marketing course, then move through the concentration.
The Marketing concentration gives you the creative and analytical skills to connect organizations with the people they serve. Apply or reach out today.