Bachelor of Science (B.S.)
Turn a love of sport into a career running the teams, events, and organizations behind it.
12-Course Sport Major
From governance to finance to global sport
3-Semester Practicum
Real experience in the sport industry
Business Built In
Includes a Business Administration concentration
Sport is a global industry, and behind every game are people managing teams, venues, events, finances, and brands. ACU’s Sport Management degree prepares you to be one of them — with a deep, twelve-course major that covers the whole field and a three-semester practicum that puts you in the industry before you graduate.
You’ll study sport governance, communication, promotion and sales, law, ethics, facility and event management, finance, and international sport, then tie it together in a senior capstone. A built-in Business Administration concentration adds the business fundamentals — management, marketing, accounting basics, and business ethics — that make sport managers effective. The result is a graduate who knows both the sport and the business of running it.
Throughout, a Biblical Worldview frames sport as a platform to steward well and the people in it — athletes, staff, and fans — as worth serving. You’ll graduate ready to lead in athletic departments, leagues, venues, agencies, and beyond.
Understand How Sport Is Run
Study sport governance, organizations, and the structure of the industry.
Promote and Communicate Sport
Learn sport communication, promotion, and sales.
Manage Facilities and Events
Plan and run the venues and events at the heart of sport.
Navigate Law, Ethics, and Finance
Handle the legal, ethical, and financial realities of sport organizations.
Think Globally About Sport
Explore international sport management and sport's role in society.
Get Real Experience
Apply your learning across a three-semester practicum and a senior capstone.
The business of sport carries real influence and touches a lot of people — and a Biblical Worldview shapes how you steward both.
Stewarding the Platform of Sport
Sport has enormous cultural reach. Treating that platform as a trust — used to build community and serve people — reframes the work from chasing revenue to stewarding influence well.
Grounds your leadership in serving fans, athletes, and communities.
Integrity in a High-Stakes Industry
Money, fame, and competition create real pressure to cut corners. A dedicated sport-ethics course and a Biblical Worldview make integrity central to how you lead.
Prepares you to lead sport organizations people can trust.
People Over Profit
Athletes, staff, and fans are people, not just revenue streams. Seeing them as image-bearers reshapes how you manage organizations, events, and the people who make sport happen.
Anchors your management in the dignity of the people involved.
Sport management opens roles across a huge industry — from local athletic departments to professional leagues and global brands.
Athletics Administration
Work in college, high school, or professional athletic departments and sport organizations.
Facility & Event Management
Plan and run venues, tournaments, and major sporting events.
Sport Marketing, Sales & Sponsorship
Build a career in sport promotion, ticketing, sponsorship, and sales.
Team & League Operations
Manage operations for teams, leagues, clubs, and recreation organizations.
Sport Agencies & Media
Work in sport agencies, communications, and media organizations.
Graduate Study
Continue into a master's in sport management, business, or administration.
ACU's Sport Management degree combines a deep, industry-spanning major with real experience and a business foundation.
A Complete Sport Major
Twelve courses cover governance, communication, law, finance, events, ethics, and global sport.
Three Semesters of Practicum
Hands-on industry experience built right into the degree, not left to chance.
Business Foundation Included
A built-in Business Administration concentration adds the management and marketing skills sport managers need.
Leadership With Integrity
A dedicated sport-ethics course and a Biblical Worldview frame leadership as stewardship and service.
Getting started in sport management at ACU takes just a few steps. Here’s the path.
Apply to ACU
Submit your application for admission to Arizona Christian University.
Start Your ApplicationMeet With an Advisor
Map your degree plan and talk through your goals in the sport industry.
Start With Introduction to Sport Management
Begin with Introduction to Business and Introduction to Sport Management — the foundation for the upper-division BSM courses.
Build Toward Your Practicum
Plan your three-semester practicum with your advisor to get real industry experience before you graduate.
The Sport Management degree gives you the industry knowledge, business foundation, and real experience to build a career in the business of sport. Connect with our team or apply today.