Sport Communication
A business and sport management course at Arizona Christian University.
Course Description
An investigation of public relations and communication practices in sport including reputation management, media relations, crisis communications, community relations, and fostering relationships with key publics. Emphasis placed upon interpersonal, small group, and mass communication, electronic media applications, public speaking, and written communications in the sport industry.
Taught By
Offered 2026-2027: Spring Traditional.
Prerequisites
Corequisites
- None
Learning Outcomes
Engage the Course Material
Build a working understanding of sport communication as the course's central subject.
Apply Discipline Methods
Use the methods, vocabulary, and frameworks of the discipline to address course problems.
Connect Course Content
Connect this course's content to broader work in the discipline and related fields.
Demonstrate Course Competencies
Demonstrate the specific competencies the course is designed to develop.
Biblical Worldview Connection
A Biblical Worldview treats business as real work done among real people — meaning craft, integrity, and service belong in the same conversation as strategy and outcomes.
Explore Programs With This Course
BSM315 is part of ACU's business and sport management curriculum. Explore the programs that include it.
