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A business and sport management course at Arizona Christian University.
Students will explore promotion and sales in the unique setting of the sport industry. Topics included are ticket sales, sponsorships, managing a sales team, retention and up-sell opportunities with existing customers, and promotions in a wide-ranging industry. Theoretical foundations of selling and sport promotion are considered, and innovative approaches in the industry are explored. Application and experiential activities are key elements in the course.
Engage the Course Material
Build a working understanding of sport promotion and sales as the course's central subject.
Apply Discipline Methods
Use the methods, vocabulary, and frameworks of the discipline to address course problems.
Connect Course Content
Connect this course's content to broader work in the discipline and related fields.
Demonstrate Course Competencies
Demonstrate the specific competencies the course is designed to develop.
A Biblical Worldview treats business as real work done among real people — meaning craft, integrity, and service belong in the same conversation as strategy and outcomes.
BSM320 is part of ACU's business and sport management curriculum. Explore the programs that include it.
