Course · BUS 345

Communication Strategy in Business

A business course at Arizona Christian University.

Credits
3 Credits
Level
Undergraduate
Format
Lecture + discussion
Typical Terms
Spring

Course Description

Communication Strategy in Business presents communication as essential to management strategy and as a key component to success in the business world. You will develop a foundation for designing effective messages, both written and oral, from concept to delivery. The course also highlights elements of persuasive communication.

Taught By

Offered 2026-2027: Spring Traditional.

Prerequisites

Corequisites

  • None

Learning Outcomes

1

Engage the Course Material

Build a working understanding of communication strategy in business as the course's central subject.

2

Apply Discipline Methods

Use the methods, vocabulary, and frameworks of the discipline to address course problems.

3

Connect Course Content

Connect this course's content to broader work in the discipline and related fields.

4

Demonstrate Course Competencies

Demonstrate the specific competencies the course is designed to develop.

Biblical Worldview Connection

A Biblical Worldview treats business as real work done among real people — meaning craft, integrity, and service belong in the same conversation as strategy and outcomes.

Explore Programs With This Course

BUS345 is part of ACU's business curriculum. Explore the programs that include it.