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A communication course at Arizona Christian University.
Students will learn classical theories of persuasion, including ethos, pathos, and logos, as well as modern theories of argument construction. They will discover how persuasion works in both mediated and non-mediated contexts, such as advertising and debate. Students will apply theories of persuasion to a contemporary media campaign of their own creation.
Offered 2026-2027: Spring Traditional.
Engage the Course Material
Build a working understanding of persuasion as the course's central subject.
Apply Discipline Methods
Use the methods, vocabulary, and frameworks of the discipline to address course problems.
Connect Course Content
Connect this course's content to broader work in the discipline and related fields.
Demonstrate Course Competencies
Demonstrate the specific competencies the course is designed to develop.
A Biblical Worldview treats the liberal arts — language, history, ideas — as serious territory worth careful study. This course is shaped by that conviction.
COM230 is part of ACU's communication curriculum. Explore the programs that include it.
