International Marketing
A this discipline course at Arizona Christian University.
Course Description
This course prepares students to navigate global markets by examining how culture, politics, infrastructure, intellectual curiosity, and legal systems shape marketing strategies. Key topics include international trade and government policy; market research; cross-cultural communication; B2B and B2C global strategy; market-entry strategies; segmentation, targeting, and positioning; integrated marketing communications; and marketing mix leadership.
Taught By
Offered 2026-2027: Spring Traditional.
Prerequisites
- None
Corequisites
- None
Learning Outcomes
Engage the Course Material
Build a working understanding of international marketing as the course's central subject.
Apply Discipline Methods
Use the methods, vocabulary, and frameworks of the discipline to address course problems.
Connect Course Content
Connect this course's content to broader work in the discipline and related fields.
Demonstrate Course Competencies
Demonstrate the specific competencies the course is designed to develop.
Biblical Worldview Connection
A Biblical Worldview treats business as real work done among real people — meaning craft, integrity, and service belong in the same conversation as strategy and outcomes.
Explore Programs With This Course
GBL446 is part of ACU's this discipline curriculum. Explore the programs that include it.
