Principles of Marketing
A this discipline course at Arizona Christian University.
Course Description
An introduction to the basic concepts and strategies employed in marketing products, services, and ideas in a free economy and society. An overview of product development and positioning, pricing strategy, distribution decisions, sales promotion, advertising, public relations, market segmentation, consumer behavior, and other topics related to modern marketing.
Taught By
Offered 2025-2026: Summer 2 · 2026-2027: Fall Traditional · 2026-2027: Spring Traditional.
Genaro Perez
2026-2027: Fall Traditional
Ryan Lunsford, Ph.D.
Professor
2025-2026: Summer 2
Prerequisites
Corequisites
- None
Learning Outcomes
Engage the Course Material
Build a working understanding of principles of marketing as the course's central subject.
Apply Discipline Methods
Use the methods, vocabulary, and frameworks of the discipline to address course problems.
Connect Course Content
Connect this course's content to broader work in the discipline and related fields.
Demonstrate Course Competencies
Demonstrate the specific competencies the course is designed to develop.
Biblical Worldview Connection
A Biblical Worldview treats business as real work done among real people — meaning craft, integrity, and service belong in the same conversation as strategy and outcomes.
Explore Programs With This Course
MKT350 is part of ACU's this discipline curriculum. Explore the programs that include it.
