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A this discipline course at Arizona Christian University.
A study of the process involved in personal selling and the management of the sales force. Sales presentations are discussed, and topics such as prospecting, closing, and referrals are emphasized. Next, the management of the sales force is covered, including issues such as employee selection, compensation systems, sales force retention, and motivation. Each student will deliver a number of sales presentations, and these will be recorded and analyzed by the class.
Offered 2026-2027: Fall Traditional.
Wade Harris
2026-2027: Fall Traditional
Engage the Course Material
Build a working understanding of selling and sales management as the course's central subject.
Apply Discipline Methods
Use the methods, vocabulary, and frameworks of the discipline to address course problems.
Connect Course Content
Connect this course's content to broader work in the discipline and related fields.
Demonstrate Course Competencies
Demonstrate the specific competencies the course is designed to develop.
A Biblical Worldview treats business as real work done among real people — meaning craft, integrity, and service belong in the same conversation as strategy and outcomes.
MKT352 is part of ACU's this discipline curriculum. Explore the programs that include it.
