Course · MKT 354

Advertising and Promotion

A this discipline course at Arizona Christian University.

Credits
3 Credits
Level
Undergraduate
Format
Lecture + discussion
Typical Terms
Spring

Course Description

This course discusses how marketers blend advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to promote their product or idea effectively. An emphasis is placed on implementing an integrated promotional strategy, rather than treating each of the above as isolated elements. The evaluation of the social role that advertising and promotion play in our society is also covered.

Taught By

Offered 2026-2027: Spring Traditional.

Mark Garland

2026-2027: Spring Traditional

Prerequisites

Corequisites

  • None

Learning Outcomes

1

Engage the Course Material

Build a working understanding of advertising and promotion as the course's central subject.

2

Apply Discipline Methods

Use the methods, vocabulary, and frameworks of the discipline to address course problems.

3

Connect Course Content

Connect this course's content to broader work in the discipline and related fields.

4

Demonstrate Course Competencies

Demonstrate the specific competencies the course is designed to develop.

Biblical Worldview Connection

A Biblical Worldview treats business as real work done among real people — meaning craft, integrity, and service belong in the same conversation as strategy and outcomes.

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