Social Media Marketing

This course gives an overview of social media marketing and helps students learn the usage of social media tools for marketing purposes. The course will increase students' working knowledge of the four zones of social media (community, publishing, entertainment, and commerce). Students will learn how social media can be used to build brands, conduct business, support causes, rally the masses, and build and maintain relationships. The course will also cover the relevance and importance of social media tools to new and emerging marketing processes, as well as how they integrate with the marketing plan as a whole.