Consumer Behavior
A this discipline course at Arizona Christian University.
Course Description
This course discusses consumer behavior, emphasizing the role of consumer behavior in students' lives, business strategy, policy making, and society. The emphasis is on understanding and analyzing consumer acquisition, consumption, and disposition processes. Students will study how consumers think, feel, and interact with retail spaces, goods, services, brands, and ideas.
Taught By
Offered 2026-2027: Fall Traditional.
Prerequisites
Corequisites
- None
Learning Outcomes
Engage the Course Material
Build a working understanding of consumer behavior as the course's central subject.
Apply Discipline Methods
Use the methods, vocabulary, and frameworks of the discipline to address course problems.
Connect Course Content
Connect this course's content to broader work in the discipline and related fields.
Demonstrate Course Competencies
Demonstrate the specific competencies the course is designed to develop.
Biblical Worldview Connection
A Biblical Worldview treats business as real work done among real people — meaning craft, integrity, and service belong in the same conversation as strategy and outcomes.
Explore Programs With This Course
MKT392 is part of ACU's this discipline curriculum. Explore the programs that include it.
