A this discipline course at Arizona Christian University.
This course is about the marketing challenges in an entrepreneurial firm. Entrepreneurship is the discovery, enactment and pursuit of new business opportunities. Successful execution of an entrepreneurial idea requires a sound marketing plan. In this course, we will investigate how marketing tools can enable entrepreneurs to realize the full potential of their ideas.
Engage the Course Material
Build a working understanding of entrepreneurial marketing as the course's central subject.
Apply Discipline Methods
Use the methods, vocabulary, and frameworks of the discipline to address course problems.
Connect Course Content
Connect this course's content to broader work in the discipline and related fields.
Demonstrate Course Competencies
Demonstrate the specific competencies the course is designed to develop.
A Biblical Worldview treats business as real work done among real people — meaning craft, integrity, and service belong in the same conversation as strategy and outcomes.
MKT444 is part of ACU's this discipline curriculum. Explore the programs that include it.