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A this discipline course at Arizona Christian University.
A study of contemporary strategies employed in marketing management. Topics include marketing plan development, strategic marketing decision making, and a discussion of current trends in marketing and promotional management. The course will include case study analysis of major corporations and organizations facing contemporary marketing challenges.
Offered 2026-2027: Spring Traditional.
Wade Harris
2026-2027: Spring Traditional
Engage the Course Material
Build a working understanding of marketing management as the course's central subject.
Apply Discipline Methods
Use the methods, vocabulary, and frameworks of the discipline to address course problems.
Connect Course Content
Connect this course's content to broader work in the discipline and related fields.
Demonstrate Course Competencies
Demonstrate the specific competencies the course is designed to develop.
A Biblical Worldview treats business as real work done among real people — meaning craft, integrity, and service belong in the same conversation as strategy and outcomes.
MKT450 is part of ACU's this discipline curriculum. Explore the programs that include it.
