© 2026 Arizona Christian University. All rights reserved.
A this discipline course at Arizona Christian University.
A comprehensive examination of the marketing research process. The course covers the topics of the formulation of the research problem and objectives, research design, the use of secondary data, survey techniques, using focus groups, social media as a tool in marketing research, questionnaire design, statistical tools for data analysis, and preparing the research report and presentation.
Offered 2026-2027: Spring Traditional.
Stone Barnard
2026-2027: Spring Traditional
Engage the Course Material
Build a working understanding of marketing research as the course's central subject.
Apply Discipline Methods
Use the methods, vocabulary, and frameworks of the discipline to address course problems.
Connect Course Content
Connect this course's content to broader work in the discipline and related fields.
Demonstrate Course Competencies
Demonstrate the specific competencies the course is designed to develop.
A Biblical Worldview treats business as real work done among real people — meaning craft, integrity, and service belong in the same conversation as strategy and outcomes.
MKT452 is part of ACU's this discipline curriculum. Explore the programs that include it.
